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Blibli
Blibli is a pioneering force in the Indonesian e-commerce realm, offering a vast and diverse array of products and services through its online marketplace. Blibli remains dedicated to innovation and expansion, continually adapting to meet the evolving needs and preferences of its ever-growing customer base.
The Problem
Blibli faced the challenge of effectively promoting its extensive range of products in high-traffic areas such as malls and buildings. Traditional advertising methods struggled to engage potential customers and convey the uniqueness of Blibli's offerings in these environments. With intense competition for consumer attention, Blibli sought innovative solutions to increase brand visibility and drive customer engagement.
The Solution
Blibli partnered with DTA Promotion to utilize TV lift advertising displays in elevators located within malls and buildings. By leveraging these dynamic screens, Blibli could showcase its products and promotions to a captive audience during their elevator journey. The interactive and attention-grabbing nature of TV lift displays enabled Blibli to effectively communicate the benefits and features of its products, thereby increasing brand awareness and driving customer interest. This innovative advertising solution provided Blibli with a unique opportunity to reach potential customers in high-traffic areas, ultimately leading to increased sales and market share.