OPPO, a leading global consumer electronic brand, collaborates with Whale to capture actionable customer insights leveraging AI and video surveillance. They wanted to fuel their next phase of growth with data-driven retail operations and digital-enabled store excellence practices, optimizing employee management, retail strategies, and marketing campaigns to boost store ROI.

The Problem

With hundreds of stores across Indonesia, OPPO retail operations needed to ensure service quality and consistent store experience across retail portfolios, however the monthly store inspection routine is very time-consuming and laborious.

The Solution

Implemented a state-of-the-art AI-driven CCTV system tailored to OPPO's specific needs. This solution not only ensured robust security measures but also leveraged advanced analytics for optimizing store operations. The system was adept at handling various scenarios, from customer footfall analysis to employee management, enabling OPPO to make informed decisions for store excellence.